ToR for the procurement of Corporate Communication and Digital Marketing Trainings for the YELA Program

The Youth Employment in Lebanon through Social Enterprise (YELA) program:

Alfanar, a pioneer of Venture Philanthropy in the Arab world, is implementing under a grant agreement with GIZ/EPL a sustainable approach that supports early and growth stage Social Enterprises (SEs) that will create a significant number of jobs and decent income opportunities for the target beneficiaries of the GIZ Employment Program, namely for youth from Beirut and Mount Lebanon. Strengthening the social enterprise sector and helping youth access more income and employment opportunities, including through freelance opportunities, will help alleviate the impact of the economic crisis on young people and slow down the mass exodus that the country has been witnessing.

The overarching impact objective of the YELA program is to provide increased access to decent income and employment opportunities for youth, women and Persons with Disabilities from Beirut and Mount Lebanon (or those who are working there) via strengthened Social Enterprises.

To achieve its development impact, the YELA Program is structured around 2 Streams with activities, outputs, and target KPIs directly linked to close knowledge, capital, and network gaps for SEs in order to help them reach their employment targets. 

Stream 1 – Creating opportunities for individuals: Provide training, income and employment opportunities to 626 youth from Beirut and Mount Lebanon or working there (incl. at least 35% women and 24 Persons with Disabilities), by scaling the business of 6 SEs in the ICT, Construction, Electrical, Artisanal and Disability Inclusion Sectors, through access to capital and management support. The support provided to strengthen these 6 SEs will allow youth to be provided with employment and income opportunities in a sustainable and long-term fashion, long after the YELA Program ends.

Stream 2 – Supporting social enterprises: Support 26 Social Enterprises (incl. at least 35% women-led), that operate in Beirut and Mount Lebanon, by providing capital and management support to 20 SEs through Alfanar’s SEED Program, impact management to 26 SEs, to expand their reach to Lebanese youth as well as local & international markets, thereby strengthening their financial sustainability and their impact in terms of employment.

Among the 26 SEs mentioned above, 6 SEs have already been selected, over the entire YELA program timeframe, and twenty SEs will need to be selected through a competitive process, and then split into cohorts of five SEs to be supported one after the other over a six months' timeframe. All the SEs will be provided with funding and management support through Alfanar.

The YELA program was launched in August 2022 and last until September 2024.

The assignment covers the period from February 2024 till July 2024.

OBJECTIVES:

The contractor is responsible for creating the YELA program content and handling strategically YELA’s program marketing, by providing Corporate Communications and Digital Marketing services to the SEs under the YELA program. The contractor interventions will indirectly promote Alfanar’s support to the SEs and will aim at:

1. Increasing the capacity of the SEs to design and implement digital marketing strategies, corporate communication strategies and SEO implementation, in addition to data analysis and reporting, by training their staff.
   The kickoff session has to be on-site, whereas the training sessions can be conducted online or on-site.
2. Increasing the visibility of the SEs over 6 months to reach and attract more youth and raise their awareness about the income and employment opportunities they can provide them with. This includes program posts in social media channels of the implementing partners ensuring an outreach to youth in Beirut and Mount Lebanon. In addition, make SEs and products known, position them professionally in the market, reach more clients and increase their sales and the corresponding opportunities they can provide youth with. The contractor will also provide SEO, data analysis and reporting skills support.