Agrytech Accelerator Program – Startup Pricing Workshop & Clinics

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

The Agrytech Program is a is an agri-food innovation hub that is co-funded by the Embassy of the Kingdom of the Netherlands and the Berytech Foundation in Lebanon. Agrytech is a three-pillared program that includes an Accelerator Program, a Cluster, and a resource platform. Agrytech's Accelerator Program sources the most disruptive ideas in the Agri-Food sector and provides them with the technical, business, and individual growth needed to convert these ideas into sustainable and successful startups with a global impact.

The Accelerator Program's mission is to nurture and grow disruptive ideas, proof of concepts, and prototypes that share three common characteristics:

1. A disruptive scientific or technological focus in the agri-food sector.
2. The possibility to scale beyond the local market
3. The potential to create sustainable job opportunities locally

Phase I is a two-month validation program. The program focuses on validating ideas and prototypes with stakeholders and industry experts before developing a minimum viable product.

The Accelerator Program seeks an external facilitator to deliver a one-day workshop followed by six days of one-on-one clinic sessions that helps entrepreneurs build their pricing strategies. The workshop will provide foundational knowledge to founders on how to develop and experiment with different pricing strategies that can resonate with their target audience. The facilitator will then advise companies and share feedback with the management team and the startup founders.

Facilitators may deliver a proposal with amendments to the below, subject to the revision and approval of the Berytech Team.

Workshop Agenda

·       Cost, Volume, Price Analysis

·       Income Statement interpretation

·       Breakeven analysis

·       Contribution Margin and the use of business decision making

·       Discounting vs. value-based pricing

·       The 5 Ways Framework

·       The 90-day plan to strategic pricing implementation

Outcome

Founders will learn about the different pricing models to develop a pricing hypothesis. Founders can then test their hypothesis with their audience upon launching their product in the market.

Key Deliverables:

• PowerPoint Presentation for the workshop
• 12 feedback documents (one per team) for Berytech’s Management on the startups’ status and improvement points
• Twelve feedback documents for the startups (one per startup) on their Pricing strategies.

• Experience with delivering at least ten entrepreneurship workshops in multiple territories
• Experience working with early-stage startups.