Media Manager

 About URDA: In June 2012, and with the flow of Syrian refugees into Lebanon, more than 100 humanitarian committees and organizations joined efforts under the umbrella of the Union of Relief and Development Associations (URDA) in order to coordinate charity work in Lebanon, especially the support of Syrian refugees fleeing the plight of war and destruction in their home country.

Job Summary:

The ideal candidate should possess relevant experience and knowledge of the strengths and weaknesses of both the traditional and new media platforms to ensure maximum mileage for the organization’s message & work – developing awareness, generating traffic and cultivating engagement He/she must be a highly motivated individual with experience and passion for NGO politics, content strategy, blogging, and micro-blogging.

Responsibilities:

1. Digital Media Management

1. Manage the organization’s presence on social networking sites including Facebook, Twitter, YouTube, WhatsApp and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
2. You will serve as day-to-day liaison between the organization and its online communities; Locate and engage advocates/ influencers within the community (Facebook, Twitter, YouTube, Instagram, WhatsApp etc.) to foster dialogue.
3. Provide a weekly summary of analytics of our social media platforms and regularly share insights and analytics gained from social media monitoring with the team.
4. Provide a monthly report on the organization’s media presence, trends, opportunities and challenges.
5. Explore & experiment with alternative channels to disseminate Organization’s message and showcase its work.
6. Adapt the organization’s media strategy in a timely fashion to ensure relevance.

1. Content Curation

1. Draft media materials, including press releases, statements, quotes and briefing documents ensuring accuracy, appropriate sign off and placement.
2. Communicate briefs to donors and partners and validate every content and material used by Organization.
3. Ensure key messages are accurately and consistently expressed in relevant media.
4. Relationship Management
5. Manage the organization’s relationships with traditional media partners (newspapers, radio & tv), new and online media partners.
6. Build strategic relationships with local, regional and international media outlets.
7. Manage the organization’s relationships with media vendors – videographers, newspaper, script writers, producers, printers etc.
8. Implement media activity across projects and events to meet set objectives.
9. Inspire and empower colleagues to use online tools and engage actively online.
10. Serve as contact person for the Organization’s appearance, printing, publishing, and all digital content.

Desired Competencies & Experience

To be selected for this role, you should be able to demonstrate the following competencies:

• Possession of a degree in a relevant field.
• 3- 5 years previous work experience in a similar role.
• Have a high comfort level with social media platforms such as:  Facebook, Twitter, Instagram, YouTube, etc.
• Excellent communication skills (written & verbal), organizational and interpersonal skills.
• Display a high level of attention to detail while being able to work well under pressure.
• Ability to work well with senior management, colleagues and the public.