Programmes Marketing Manager - Levant

Role purpose

The purpose of this role is to provide professional marketing expertise to the Art, Education and Society SBU within the region, to share relevant knowledge and expertise with other marketing professionals within the region and to help ensure alignment with marketing strategy across the British Council. This will include the planning, delivery and evaluation of regional marketing strategies across grunt funded and full cost recovery products within the cluster. The Programmes marketing manager Levant for Art, Education and Society (EAS) will play a proactive role in the development of the SBU within the cluster, including business planning for the B2B/G/D contracts and grant funded activities to achieve stated outcomes.

About us

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

 

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

 

Function overview:

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

 

The Middle East and North Africa (MENA) Marketing Directorate plays an essential role in helping us to make a positive contribution to the UK and the communities where we work - 17 dynamic and diverse countries in MENA. The Directorate is driving an approach to marketing excellence through an integrated team of marketing professionals that include specialists working in communications, insights and analysis, marketing performance and digital communications. The work is varied, challenging and rewarding, and supports a portfolio of work in English language teaching services, examinations and professional qualifications, education programmes, and arts and society initiatives.

 

To join this high functioning team, we are looking for candidates who are adaptive and innovative. Prepared to think differently, drive value and demonstrate high levels of expertise and professionalism. They will be dedicated to growing the impact and reputation of the British Council and work seamlessly across many countries, supporting the requirements of multiple business units.

 

Main opportunities/challenges for this role:

• To manage and support cluster business growth strategies for Art, Education & Society (EAS).
• To develop marketing plans as part of bid/proposal of funded programmes.
• To develop and execute a cluster strategy and plan ensuring alignment of all country plans.
• To ensure effective integrated and joined up areas of delivery for regional marketing activity to maximise impact on return on investment in the market place.

 

Main Accountabilities:

Marketing

• Develops and manages Levant marketing strategy for the EAS, ensuring alignment to global SBU marketing strategies and plans, regional objectives and the overarching global marketing strategy for the British Council.
• Plans, delivers and evaluates Levant marketing strategies and activities for EAS.
• Manages the planning and execution of digital campaigns, ensuring co-ordination across the region and alignment to global digital communications policies and standards.
• Provides appropriate input to product development.
• Ensures monitoring of marketing performance for EAS at cluster and country levels.
• Ensures solid and beneficial relationships with counterparts in the Centre of Excellence.
• Champions a cross audience focus.
• Champions the capture and sharing of insight and analytics across marketing teams in the cluster, working together with the senior communications manager and the Regional Head of Performance and Insights into business plans.
• Manage outsourced marketing activities and free lance resources making sure they follow the global marketing and brand guidelines while signing off marketing plans and managing contractual agreements and draw down of resources/funds.

 

Consultancy, analysis & problem-solving

• Applies core technical/professional knowledge, recognised best practice approaches and insight from previous experience to develop marketing strategies and plans and resolve issues and risks.
• Conducts analysis based on insights and research and external trend/market analysis to provide high quality and evidence-based marketing advice, recommendations and plans.
• Presents complex information clearly, tailoring the presentation of findings to meet the differing needs of both marketing and regional leadership audiences appropriately, as required.

 

Internal customer focus

• Builds an in-depth understanding of the specific operational context, opportunities and challenges for the SBU and the region to ensure the provision of marketing advice and plans is based on informed business insight.
• Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the standard of marketing advice and business support provided, enabling improvements to be made where issues are identified.

 

Service improvement

• Identifies opportunities for improvements to cluster marketing for Art, Education and Society and determines how to progress these, working collaboratively with the SBU global marketing team and the Centre of Excellence where appropriate to ensure alignment to global marketing approaches and enable ideas and innovations to be shared.
• Demonstrates awareness of relevant governance arrangements that relate to the development of regional marketing strategies, plans and approaches for EAS.
• Makes recommendations to resolve specific / cluster issues but also offers ideas which contribute to the development of wider solutions to broader business challenges and problems.
• Communicates to country teams the need for compliance with agreed corporate procedures relevant to their area. Collates required compliance data within standard monitoring and reporting systems.
• May participate as part of a team to support implementation of corporate or regional change projects within marketing. 

 

Functional expertise

• Provides proactive professional marketing advice and support to internal customers to ensure regional marketing for Art, Education and Society is high quality, effective and compliant with relevant corporate policies.
• Completes an annual cycle of formally recognised Continuing Professional Development (CPD) to maintain and deepen their professional expertise.
• Uses a variety of information resources and professional networks to maintain up-to-date knowledge of developments in external policy, practice and regulation within their professional discipline.

 

Commercial & financial management

• Using agreed corporate systems and processes, plans and manages the cluster budget for Art, Education and Society marketing activities, and conducts monthly and year-end reporting on income and expenditure, profitability and risk.
• Shows an understanding of value for money/cost effectiveness in the regional marketing strategies, plans and activities delivered for Art, Education and Society.

 

Relationship & stakeholder management

• Actively participates in and contributes to the Marketing Community of Practice and network of marketing professionals.
• Builds a network of/with external suppliers/providers/contacts to support effective service provision and knowledge exchange.

 

Leadership & management

• Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon.
• Member of and active contributor to the Regional Marketing Governance team.
• Provides direction, advice and support to country marketing teams on marketing strategies, plans and activities for Art, Education and Society.

 

Key Relationships:

Internal

• Regional marketing team
• Cluster communications team
• Country marketing & communications teams
• Global SBU marketing team
• Centre of Excellence

 

External

• Suppliers
• Partner organisations

 

Role Requirements:

Passport requirements/ Right to work in country: right to work in country where the job is based

Direct contact or managing staff working with children? No

 

Language Requirements

English B2 Aptis level (Essential)

 

Qualifcations

Degree or professional qualification in marketing or business (Essential)

 

Role Specific Knowledge & Experience

• 5 years of experience in developing marketing strategies and plans within a large and complex organisation
• Experience in the design and delivery of plans to support programmes / products
• Experience in providing direction, oversight and coaching on the delivery of marketing plans and activities
• Experience in effectively negotiating budgets and resources with senior stakeholders

 

 

• Experience in donor funded programmes. (Desirable)
• Experience in Arts, Education or Society Development Projects (Desirable)

 

Role specific skills

CIM Marketing Competencies

 

Insights (Level 3)

Ensures their country requirements for research are considered at regional level to contribute to greater efficiency and consistency in the commissioning of market research.

Analyses and presents information from research and customer feedback as insights

 

Monitoring and measuring effectiveness (Level 4)

Collects, synthesises, analyses and reports measurement data

Participates in reviews of marketing activities using measurement data and analytics to identify improvements

Uses social analytics and listening tools to identify improvements to organisational processes that will enhance social reputation

 

Partnership marketing (Level 4)

Reviews, establishes and develops channel/partnership marketing strategies to meet customer needs and achieve business goals

Manages and monitors the implementation of channel and/or partnership marketing plans to meet the needs of customers, channel partners and the organization

 

Integrated marketing communications (level 4)

Develops integrated marketing communications Creates integrated marketing communications plans using both physical and digital tools

Delivers integrated marketing communications Implements integrated marketing communications plans using both physical and digital tools

 

Risk and reputation management (Level 3)

Manages corporate reputation Implements processes aligned with company values to maintain corporate reputation

 

British Council Core Skills

Communicating and influencing (level 3). Is creative and adaptable in communications

Able to use a range of non-standard and creative approaches to inform, and persuade others, extending beyond logical argument to influence decisions and actions in a way which is inclusive and engaging.

 

Managing projects (level 3). Leads smaller projects

Analyses requirements with the sponsor/stakeholders, defining the specification with awareness of equality and diversity impact, planning, revising, implementing and evaluating on small-to-medium scale and/or low risk projects

 

Analysing data and problems (level 3) - Analyses patterns:

Seeks out and examines a range of information to identify patterns, trends and options, to solve multifaceted and complex problems.

 

Planning & Organising (level 3) – Develops Annual Plans

Develops and reviews the implementation of annual plans for a work group or function taking account of business and customer requirements and reconciling competing demands

 

Managing risk (level 2). Supports a risk management culture

Has track record of identifying and highlighting risks and suggesting mitigating actions.

 

British Council Behaviours

Creating shared purpose (more demanding)

Creating energy and clarity so that people want

to work purposefully together

Connecting with others (most demanding)

Actively appreciating the needs and concerns of myself and others

Working together (most demanding)

Creating the environment in which others who have different aims can work together

Making it happen (more demanding)

Challenging myself and others to deliver and measure better results