Consultancy for Development of Media and Communication Strategies for Local Organizations

Introduction

Kvinna till Kvinna is a non-profit organisation that provides support to women rights organisations and women human rights defenders in conflict-affected areas to promote gender equality and women’s participation in all levels of decision making. Kvinna till Kvinna has established operations in the MENA region since 2001 with a regional office in Amman, Jordan, and country offices in Palestine, Lebanon, Iraq and Tunisia. Kvinna till Kvinna currently supports some 50 women’s rights organizations in eight countries in the region with organizational, thematical and financial assistance.

Kvinna till Kvinna’s Syria Regional Programme January 2017- December 2022, focuses on women´s increased participation, psychosocial support and women´s economic empowerment as well as support to partner organisations’ capacity building, networking and advocacy in the region.

Kvinna till Kvinna’s partner organisations in the Syria Regional Programme vary widely in structure, level of capacity and topical focus; and they operate under different national and operational frameworks, and degree of physical and organisational stability and they are based in the MENA region and Europe.

Details of the assignment Deliverables

• Work with the partner organisation to review existing media and communication plans and strategies and approaches and assess their media and social media platforms and their needs.
• Work closely with the partner organisation to develop a media and communication strategy according to the findings of the review, the need and the operational context.
• Train relevant staff on how to implement the developed strategy and update their existing platforms accordingly.
• Finalise and submit the developed strategy.

Deliverables and reporting requirements

Inception

• Submit an inception report (around 1-2 pages) explaining how the consultant envisions the process of the assignment and a detailed work plan, including tentative timing.

Implementation

• Review and assess existing media and communication strategies, , plans and all relevant documents of the partner organisation.
• Review and asses all communication and media and social media platforms (website, facebook, twitter etc...)
• Develop a tailored strategy with the partner according to their operational context and their different needs and capacities.
• Prepare and conduct workshop/training for the partner organisation to train on relevant skills approaches and techniques with the support of Kvinna till Kvinna;
• Follow-up with key staff in the partner organisation to discuss and finalize the media and communication strategy.
• Present to and discuss with the Kvinna till Kvinna programme team before finalizing the strategy for approval by Kvinna till Kvinna;
• A report (format can be discussed) that includes overall findings, observations and recommendations to be shared with the concerned partner and Kvinna till Kvinna.

Final reporting:

• A final report (format can be discussed) that includes summaries of overall findings, observations and recommendations
• The report should be sent to the Syria Regional Programme team

Management and organisation

The consultant will be working closely with the Kvinna till Kvinna Syria Regional Programme team. The consultant is responsible for completing and delivering the above specified deliverables to the Syria Regional Programme team.

The total duration of the consultancy is to be decided between the consultant and Kvinna till Kvinna, based on a time frame submitted by the consultant in accordance with the points specified in this ToR, but is anticipated to not be less than 7 days or more than 14 days. The suggested time frame must include sufficient time allocated for the organisation including preparation, workshop, analysing the findings, support in developing action plan and follow up. In addition, the consultant shall deliver a report to Kvinna till Kvinna on the implementation of the consultancy

Consultant fees shall be specified as fees per day including taxes, social security contributions and VAT. The tender shall state an estimated total value of tender, including expenses such as telephone, internet or postage, and expenses for travel to the Middle East  related to the assignment.

Contracted consultant cannot further subcontract the assignment. In cases where the tender includes a team of consultants, their division of work shall be presented.

Required qualifications

• Substantial experience from supporting local and small organisations in media nd communication
• Good understanding of women’s rights, civil society and development programming.
• In-depth knowledge of the Syrian context and social media activism
• Fluency in Arabic and English, both written and spoken.
• Strong facilitation skills and the ability to lead a group through a set process.
• Experience of planning and conducting workshops.
• Experience in developing methods and writing publications.
• Educational requirement: University degree or equivalent of relevance for the assignment.