الوصف: 

To manage the Marketing, PR department and develop innovative strategies that respond to Vitas' business needs.

Strategic Planning:

  • Developing marketing & PR strategies that respond to the institution’s business needs and objectives 
  • Developing the marketing & PR department policies & procedures and manuals 
  • Set Marketing & PR yearly budgets, calendars and manage KPIs
  • Contribute to increasing client retention rates and maintaining high portfolio quality based on the institution’s strategic projections
  • Define strategic partnesrhips that serves the growth of the institution

Branding:

  • Building the brand’s architecture and identity guidelines
  • Promoting the brand image and values and create awareness 
  • Ensuring proper branding implementation of all communication material, internally and externally Designing the look and feel of all customers’ touch points (branches, P.O.S) 
  • Representing the institution in global conferences and present its achievements

Social Media:

  • Defining, creating and managing web and social media content, achieving high engagement rate
  • Implement  Digital marketing trends 

Research and customer centricity:

  • Establishing the market research & customer centricity unit and developed its manual and tools.
  • Conducting in-depth market research and analyzing industry trends to identify market needs and business development opportunities.
  • Translating Research findings into business solutions and achieving customer satisfaction:

o Designing new products based on target segment needs and improve existing ones
o Expanding outreach, tapping new areas opening new branches
o Creating new repayment channels 

PR & CSR:

  • Establishing contact with key government, community and media figures and guaranteeing media exposure
  • Maintaining solid relation with internal and external stakeholders
  • Developing yearly calendar of community events that forms the CSR strategy

Management & Leadership:

  • Managing and mentoring the marketing & PR team, providing daily support and guidance
  • Developing training material and conducting trainings to the teams on marketing, PR and customer service
  • Coaching team members on career path and efficiency and productivity skills
  • Implemeting Digitization strategy to the institutions products and services
  • Applying gender equality initiatives to the business plan

Apply to this Job

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منتهية الصلاحية

ملاحظة:

دليل مدني، شبكة المجتمع المدني، يوفر للمنظمات منصة لنشر الوظائف, وليس مسؤول عن عملية التوظيف. كل منظمة مسجلة على دليل مدني هي مسؤولة بشكل فردي عن منشوراتها وعن عملية التوظيف.

آخر تاريخ التحديث: 
24 أبريل, 2020
قطاع(ات) التدخل:
تمويل إنساني وتنموي
آخر مهلة للتقديم:
الثلاثاء, 31 مارس 2020
نوع العقد:
دوام‬ ‫كامل‬
مدة الوظيفة:
Full Time
الراتب
N/A
نطاق الراتب:
> 3000 (USD)
درجة التعليم:
بكالوريوس
تفاصيل درجة التعليم:
Marketing or relevant field
متطلبات الخبرة:
بين 5 سنوات و10 سنوات
اللغة العربية:
ممتاز
اللغة الانكليزية:
ممتاز
اللغة الفرنسية:
غير مطلوب
البلد/المدينة: 
  • Lebanon
  • بيروت
  • بيروت