National market study on fresh and processed apricots and cherries.

The key objectives of the study are to analyze the national market’s supply, demand, and sales issues related to the selected fruits’ value chains and provide beneficiaries with suggestions to increase their income.

 

The specific objectives are to:

 

Market Assessment

  • Map potential national markets of each selected fruit (supermarkets, specialized shops, etc.)
  • Assess current market trends in terms of market demand and supply, price-scheduling mechanisms, market determinant factors, supply chains and government market regulatory and control mechanisms.
  • Identify the wholesalers’, retailers’ and exporters’ NEHO’s (Needs, Expectations, Habits and Occasions)
  • Understand the existing market situation and nature of bargain taking place between different market players (relationships, attitudes and behaviors).
  • Review and assess the existing literature on the mentioned topics in collaboration with Fair Trade Lebanon and its partners e.g. value chain analysis, production assessment, etc.

 

Market analysis of Selected Fruits

  • Analyze the local market requirements and suggest required steps in terms of production and packaging
  • Analyze the current market trends and forecast the future ones
  • Assess the potential marketable by-products for each value chain
  • Suggest improvements to ensure direct linkages of the farmers with the major markets and increased incomes from their produces
  • Suggest innovative and possibly market accepted packing and packaging and marketing models that the producer organizations can adopt
  • Assess and analyze the potential risks the project beneficiaries may face in market and suggest possible mitigation measures
  • Provide recommendations to target beneficiaries on how to improve their sales and marketing activity

 

DELIVERABLES & SCHEDULE

 

The consultant(s) should present the proposal, the methodology, tools, processes to manage the tasks, calendar of activities and team of work one week after the signature of the contract in Hazmieh.

 

A draft Local Market study should be sent and presented to FTL team one month after the signature of the contract. The draft should include the outline of the paper as well as the main findings mentioned above (specific objectives of the research). It should be presented to the team and take into consideration the comments and recommendations of the team for the final paper.

 

The Consultant(s) will also have a preliminary presentation of the findings one week prior delivery date for review.

 

The expected outputs include:

 

  1. Questionnaires
  2. Information from the local market and exporters
  3. Two detailed local market researches (one for each fruit) including an executive summary, the methodology used for conducting the study, findings to have a better understanding of the market supply and demand for the two selected fruits and processed products in Lebanon, suggestions of a strategy to increase beneficiaries’ revenues
  4. Two presentations (PPT format) to be presented to the projects’ stakeholders (in Arabic and English)

 

Based on the proposed Terms of Reference, the consultant(s) shall prepare a brief work plan. The work plan should set out the Consultant approach for conducting research activities. The period for the consultancy should not exceed 40 working days starting the day of signing the agreement.

 

 

SELECTION CRITERIA 

Selection will be based on:

  • Evidence of the researchers’ in-depth knowledge of the sector / issue
  • Knowledge of the concept of market research
  • University degree in one or more of the following fields: agronomy, agribusiness, marketing
  • Previous studies and written publications in relevant fields;
  • Clarity of analysis and written expression;
  • Fluency in English and Arabic;
  • Skills in research methodology in particular access to data and information sources, including contacts within government and industry.

How to apply

Interested candidates should send their proposals (maximum 1 page) together with a CV to Fair Trade Lebanon (FTL) no later than September 21, 2018 at the email: [email protected] 

Consultant(s) are expected to start the study by mid-September 2018.

منتهية الصلاحية
آخر مدة للتقديم
الجمعة, 21. سبتمبر 2018
نوع الدعوة
دعوة لتقديم مقترحات
قطاع(ات) التدخل:
زراعة, الغذاء والتغذية
randomness